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Stood in a Kroger aisle for 10 minutes and did the math on the price tag per ounce
I was at Kroger on Tuesday grabbing peanut butter and saw the big 40 oz jar was $6.99 while the 16 oz was $2.49. I pulled out my phone and figured it out right there in the aisle. The big jar comes to 17 cents an ounce, the small one is 16 cents. Everyone in that aisle was grabbing the big jar thinking they were saving money. I used to do the same thing until I started checking. Write the price divided by the ounces on your phone before you drop it in the cart, it takes 5 seconds. Has anyone else caught a "value size" that was worse per ounce than the regular size?
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owens.cameron18d ago
The 40 oz jar at $6.99 being worse per ounce than the 16 oz at $2.49 is peak Kroger energy, $0.17 vs $0.16 and nobody in that aisle had a clue. I started doing the phone math after a 12 pack of ramen at Walmart turned out to cost more per pack than just buying two 6 packs, felt like a clown for years. Stores bank on people seeing "value size" and turning their brain off, the label is basically a Jedi mind trick. I check everything now, cereal, laundry soap, even canned tuna, and the "family size" loses more often than you would guess. My wife makes fun of me for standing there with the calculator app open but I have saved way more than I have lost. Maybe it is just me but I trust math over marketing every single time.
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