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Stood in a Kroger aisle for 10 minutes and did the math on the price tag per ounce
Last Tuesday I was at the Kroger on High Street and noticed the shelf tags finally list a price per ounce right under the big number. I grabbed two boxes of the same cereal, one family size and one regular, and the family size worked out to 11 cents an ounce while the small one was 19. Eight cents sounds like nothing until I did it across the whole cart and it came to almost $9 a trip. My wife thinks I'm nuts for checking tags now but our grocery bill went from around $210 a week to $165 in about a month. The thing that got me was how the smaller box was sitting right at eye level and the cheap one was down by my knees. Does anyone else go by unit price now, or is it just the stores near me that print it?
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max41518d ago
That bit about the cheap one being down by your knees is the real trick, and it works the other way too. Stores put the best unit price on the bottom or top shelf and the worst one right where your hand naturally falls, because they know most people grab without looking. What got me was the shelves at the end of the aisle, the ones facing you when you walk by. Those are almost never the good deal, they're just there to catch you moving fast. I started reading tags bottom shelf first and it flipped everything, the stuff I always bought was never the cheapest ounce. Your nine bucks a trip lines up with what I saw, it adds up way faster than you'd guess.
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