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Watched a small bakery try to apologize for a burnt cookie video and it backfired hard
A tiny bakery near me posted a TikTok of a customer finding a burnt cookie in their bag, and their apology video was just the owner shrugging and saying "oops, stuff happens." I expected a little sympathy or at least a free cookie offer, but people tore them apart in the comments for being dismissive. They deleted the apology two hours later and posted a new one with an actual refund policy, but the damage was done. Has anyone else seen a brand try to brush off a mistake and make things worse instead of better?
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the_holly8d ago
Those 12k comments on the oops video were brutal.
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ryan_gibson844d ago
That 12k number changed my mind too @the_holly.
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elizabethhayes8d ago
Oops, stuff happens" is a great way to turn a fifty cent cookie into a thousand dollar PR lesson.
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