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Watched a fast food chain's crisis response crumble in real time last night and it hit me why they messed up
I was scrolling when the CEO's voice cracking apology dropped, but they never once admitted the actual bad batch that sickened 12 people in Denver, so has anyone else noticed brands dodging the real issue in their apologies?
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anderson.david12d ago
Wait, they didn't even mention the specific batch that poisoned people? Honestly, that's wild. How do you expect anyone to trust you again if you can't even admit what exactly went wrong in Denver? Tbh, that kind of vague apology just makes it look like they're hiding something worse.
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keith_rodriguez12d ago
Come on, is it really that hard to see why they might not want to put the exact batch number in a public statement? Lawyers probably told them that admitting to a specific batch could open them up to lawsuits from every other person who got sick from something else around that time. They said they recalled everything linked to Denver and that's way more responsible than naming one lot and leaving the rest on shelves, isn't it?
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