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Vent: That 'viral apology' from the coffee chain felt fake but most people bought it
A local chain here in Portland posted a long apology after they got caught using expired milk, but they still haven't changed their suppliers 3 months later. I'm torn between giving them credit for owning it and wondering if we're all just too quick to forgive a pretty statement. What made you finally decide a brand's apology was real or just damage control?
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oliviagrant6d ago
Noticed the same thing with that vegan cheese brand that had the whole "we messed up" video last year but quietly dropped their organic certification 6 months later. Makes you wonder if companies treat apologies like a get out of jail free card instead of an actual promise to change. Kinda reminds me of how people in real life say sorry but keep doing the same thing, like my neighbor who apologizes for playing loud music at 2am every weekend but never actually stops. The real test is what happens after the statement, not the statement itself.
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the_avery5d ago
Right there with you, it always stings when a public apology feels more like a script than actual regret. The truth really shows in what they do after the cameras turn off, not in the pretty words on the day.
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