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Vent: A marketing guru told me to post 3 times a day on Instagram and it killed my engagement
Some guy named Derek from a paid webinar swore up and down that posting frequency was the key. I tried it for two weeks. Lost 200 followers. My reach dropped by half. He never mentioned that it only works if you have a content team. I run a small soap business from my kitchen. Now I'm back to posting once every other day and people are actually liking stuff again. Has anyone else been burned by advice from one of those social media experts?
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lisaf3820d ago
Heard an algorithm expert say consistency matters more than frequency... quality over quantity.
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That 3 times a day thing really only works if you have a built in audience already. Small businesses get hurt by it because the algorithm sees the drop in engagement per post and punishes you for it.
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