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Update: I was team 'ignore the angry tweets' until the Wendy's joke about my town went viral
Two weeks ago a friend's bakery in Dayton got roasted by a fast food account for a joke about our 'sad little town' and I figured it would blow over by morning. The next day their phone rang nonstop with orders from people 300 miles away who wanted to support them, and their sales hit $4,200 in one weekend versus their usual $600. So when does silence actually work versus when does the internet just decide your fight for you?
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briancarter1mo ago
Man, I've been on both sides of this and there's no clean rule. Silence works when it's a one-off jab nobody cares about, but the second real people start piling on with their own stories, staying quiet just hands the mic to everyone else. I ran a shop in a small town and we got dragged once for a dumb post, and the thing that saved us wasn't waiting it out, it was the regulars jumping in to say "hey these folks are good people." When outsiders show up and start ordering, that's not your fight anymore, that's their fight and you just ride it. Best move is usually to say one short human thing, like "we're just a small spot trying to make it," then get back to baking and let the orders come. Two weeks out, the wave dies down, so bank the cash and keep the regulars happy.
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