16
The worst week I ever saw a brand handle a typo on a billboard
Last spring, a local car dealership here in Portland put up a giant digital billboard that was supposed to say 'Summer Sale Event' but instead it read 'Sumer Sale Even' for a full 48 hours. I drive past it on my way to night shifts and watched people post photos online making fun of it for two days straight. The funny part is, they finally fixed it but never apologized or acknowledged the typo anywhere, just acted like nothing happened. Has anyone else noticed brands just ignoring their own mistakes and hoping we forget?
3 comments
Log in to join the discussion
Log In3 Comments
robin_roberts8420d ago
Nope, that's just how companies roll now. They think if they ignore it long enough we'll all forget - same as when stores mess up my order and just pretend it didn't happen.
5
mila_flores820d ago
Robin's right, companies just hope things blow over. Kelly_west74, they probably figured nobody would catch it until it was too old to matter. Guess I'm guilty of letting my fridge leftovers sit long enough to "fix" themselves too.
0