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That Whole Tweak Juice thing went from 90% engagement to 0% in 3 days
I watched their Instagram comments flip from raving fans to a giant mess after that tone-deaf mental health post, then another day of silence hit and it was like they just vanished, anyone else notice how fast a brand can burn through goodwill when they dont even acknowledge the backlash?
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thomas.parker9d agoTop Commenter
Nah they just proved people move on quicker than we think lol.
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kaiharris9d ago
Yeah did you see how my friend's small candle brand handled a similar thing? She posted something during that whole supply chain mess that came off kind of dismissive and within like four hours her DMs were flooded with angry screenshots. She went totally silent for two days thinking it would blow over but by then local news outlets had picked up the story and her website crashed from the backlash. It took her months of constant apologies and giveaways to get even half the trust back. People forgive fast but they remember who made them feel stupid for being upset.
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