That "apology" video from the bubble tea chain that just made everything worse

I was scrolling through TikTok last Tuesday and saw this brand called Boba Bliss post a 3 minute apology video for a delivery mix-up. Instead of just saying sorry for the wrong orders, the owner spent most of it blaming the delivery app and then tried to promote a new drink flavor at the end. Within 24 hours, I watched their comments go from 50 angry people to over 2,000 people roasting them for being tone-deaf. Has anyone else noticed how brands kill their own PR by mixing apologies with ads?

3 comments

3 Comments

jordanc321mo ago

lane.cameron I gotta say you are way off on this one. Three minutes of a business owner blaming DoorDash and then pushing a new flavor is not an apology. Thats an ad dressed up like a sorry. Happened with a local pizza place near me last month. They messed up a catering order for a birthday party. Then posted a Facebook video saying "we regret any confusion" and immediately started talking about their new nacho pizza. Comments got brutal. It took them two days to take it down. Brands just dont get it. People want a simple sorry. Not a sales pitch.

lane.cameron2mo ago

Honestly, is a three minute apology video really that big of a deal? People get way too worked up over a bubble tea company trying to sell their product, it's not like they committed a crime. Seems like everyone just needed something to pile on about for a day, then they'll forget it.

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lucashart2mo ago

You're acting like they accidentally put the wrong topping in someone's drink lol they literally posted the video saying sorry to "those who were hurt" which is such a corporate cop out. A three minute video with no real ownership shows theyre just trying to dodge the heat long enough for it to blow over.