Saw a fast food chain's 'apology' ad in a subway station and cringed in public

I was waiting for the train in Chicago last week and there was this massive billboard from a burger chain that had a food poisoning outbreak back in June. Their ad said something like 'we've listened and improved' with a stock photo of a lettuce leaf. I mean, a whole apology campaign on a sticky subway platform just felt sad. Has anyone else seen a brand try to fix their image in a really awkward place?

2 comments

2 Comments

josephbutler3d ago

Three years ago my local car wash tried to apologize for scratching my bumper by sending me a coupon for a free wash on a postcard. I laughed so hard I nearly choked on my coffee because the fix was literally more of what broke my car in the first place. Sometimes I wonder if these corporate apologies are just trying to see how much embarrassment we can take before we quietly buy their product again.

andrew_rodriguez3d ago

Give them some credit though, at least they tried to make it right instead of just ignoring you completely lol.