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Saw a brand apology go from a simple 'we messed up' to a whole PR campaign in 10 years...
Back in 2014 I remember a small local bakery had a batch of cookies with the wrong sugar and they just posted a plain text apology on their page. No video, no fancy graphics. People actually respected it. Fast forward to last week I saw a big chain do a whole 3 part apology series with a hashtag and a charity pledge after a mix up with their rewards program. It felt so fake and overdone... has anyone else noticed how brands try way too hard to fix things now?
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grace50815d ago
Right there with you, last time I tried to fix a mistake I just burned dinner and ordered pizza. lol The whole charity hashtag thing makes me wonder if they think we're all that easy to fool.
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joseph_torres15d ago
@grace508 maybe they are, but who cares enough to get mad about it lol
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the_matthew12d ago
Just stopped trying to fix things online and started assuming people mean what they say the first time. Saves a lot of headaches and burnt pizza.
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