Remember when apology videos were 2 minutes of silence and a logo?

I was digging through old fails from 2016 and the difference is wild, back then a brand just posted a screenshot of a text apology and people moved on, but now they're doing full cinematic productions with hired actors, which one actually works better for rebuilding trust, has anyone else noticed the shift?

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sam_murphy3925d ago

And honestly the cinematic stuff feels like it works better on the surface but trust is built way slower than a single video, people are watching for actual change not just a good production. The short text apology at least felt honest in its awkwardness, like they were stumbling over their own screw up instead of hiring a team to polish the mess. Weirdly enough, the cheap lazy apology might stick more because it matches the cheap lazy mistake.