Realized I had 47 draft apology posts saved from brand disasters

Was cleaning out my Google Drive last night and found I had 47 separate draft apology templates I'd made over the years for different brand fails. Each one was for a different screwup - a mistyped product price, a tone-deaf tweet during a holiday, a sponsorship deal that went sideways. It hit me that I've been watching these PR disasters pop up for like 6 years now, and most brands still make the same 3 mistakes: taking too long to respond, blaming the customer, or being too vague. The number 47 just felt wild because I never sat down and counted them all before. Has anyone else noticed companies still can't figure out basic apology timing?

2 comments

2 Comments

dakotawood9d ago

Is it really that big of a deal though? lol Like yeah brands mess up sometimes but I feel like people get way too worked up over a tweet or a price glitch. Most of the time nobody even remembers the apology a week later unless it was something actually crazy like a food safety thing. And honestly half the time when companies take forever to respond it's because their legal team is freaking out over every word, not because they're lazy.

ryan_gibson849d ago

You really think legal teams are the main reason for slow responses, not just companies hoping the noise will blow over?