Rant: That Peloton ad with the husband buying the bike was way worse than I remembered

I rewatched that infamous 2019 Peloton ad yesterday and realized the wife literally documents her whole fitness journey for a year just to thank her husband for noticing she needed to lose weight lol. The stats said it got 25,000 dislikes on YouTube overnight and they lost like $1.5 billion in market value the next week. Has anyone else gone back and noticed how bad the apology video was too?

2 comments

2 Comments

max41510d ago

yeah but the market value thing isn't quite right actually... it was more like they lost around $1.5 billion in value over like a week but it wasn't just from that one ad. their stock was already kinda shaky and that ad just sped things up. the apology video was a mess too though, the CEO came out and said something like "we hear you" but didn't really address the whole weird husband-wife dynamic thing. felt like they were trying to save face without really admitting the ad was creepy.

maryt6210d ago

That apology video was painful to watch. You could tell they didn't really get why people were so annoyed. Just felt like another PR move instead of actually owning it.