Just realized that apology video from the hardware chain was staged, the 'customer' was a paid actor from a casting site | Brand Fails & PR Disasters - SMM Buzz
Just realized that apology video from the hardware chain was staged, the 'customer' was a paid actor from a casting site
I dug through 6 months of that company's posts after their drill recall mess and the guy crying about his flooded garage showed up in a casting call in Atlanta for 'non-speaking shopper role, $150 flat' so now I'm wondering how many other viral brand apologies are just hired faces, has anyone else spotted a repeat actor in these things?