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I just read that a major soda brand spent over $2 million on a failed apology ad campaign after a social media backlash

Found that crazy number in a marketing case study, and it makes you wonder if they ever even talk to real people before launching these things, right?
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2 Comments
william_henderson
I mean, I've spent less on my entire life and still messed it up. Maybe they should have just sent a free soda coupon, idk.
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bell.laura
Been there, trust me. I used to get so mad at myself for wasting money on things that didn't work out. The trick is to stop seeing it as a total loss. Even a bad buy teaches you what to avoid next time. What was the last thing you spent on that actually felt worth it?
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