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I actually disagree with the whole 'never apologize on social media' rule
I run a small coffee shop in Portland and last month we accidentally sent out a batch of cold brew that was way too old and sour. Everyone online says 'never apologize publicly because you'll look weak' but I posted a quick video saying yeah we messed up, here's what happened, and we'll replace any drink for free for the next week. We lost about $400 in replacements but our social media actually went up by like 15% in engagement. Has anyone else seen a brand get hammered for apologizing too much?
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charlie_ellis19d agoMost Upvoted
Totally agree with you. I own a small bakery and posted a sorry when we underbaked a batch of croissants and people actually appreciated the honesty way more than if we'd just pretended nothing happened.
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hugoh552d ago
Ha! Yeah honesty really does pay off sometimes.
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