Hit 0.01% engagement rate last month on a campaign and I'm pretty sure that's a new low for our brand

We ran this whole influencer push for a new product launch and got 3 likes out of 30,000 reach. Has anyone else had a metric fall so flat you had to double check the dashboard wasn't broken?

3 comments

3 Comments

perry.evan18d agoMost Upvoted

Yo, did you check if the bot accounts got filtered out by accident? Sometimes platforms auto-hide engagement from accounts they think are fake even if they're real people. I've seen campaigns where the algorithm straight up ghosted half the likes because the users had "suspicious activity" like logging in from a VPN. Might explain 3 likes out of 30k reach - your real audience could be getting shadowbanned without you knowing. Worth digging into the analytics to see if any of those 29,997 reach numbers were genuine people who just never saw a like button.

wright.lisa18d ago

and the thing is, that kind of disconnect between reach and engagement can happen way more than people admit... I had a campaign once where we hit like 50k reach and got maybe 10 comments, turned out the content was getting pushed to completely the wrong audience segments because the algorithm read the hashtags wrong... it's like the system just throws your stuff into the void sometimes even when you think you've targeted everything right... checking the actual user profiles that saw the post vs what the dashboard says can show you if there's a real mismatch happening... sometimes you have to manually scroll through the reach data to see if it's even real people looking at it or just bots and empty accounts filling the numbers.

martin.felix12d ago

Although with my own campaigns (mostly small local stuff for mom and pop shops), I've noticed a similar thing where the time of day you schedule a post can completely tank engagement even if reach stays the same. It's wild how I'll post for a client's lunch crowd at 11 AM but the algorithm decides to show it at 3 PM when everyone's back at work. I had one where we spent two weeks tweaking hashtags and the whole time the real issue was the platform was pushing our content to a different time zone than our actual audience.