kimr10•10d ago

Found out that food brand's 'apology' video was actually filmed months before the scandal broke

I was scrolling through Bad PR Watch last night and saw this breakdown of FreshBite Foods' big crisis response video after they got caught mislabeling expiration dates by like 2 years. Turns out the CEO's tearful apology was filmed 4 months before the story even hit the news, which means they knew and were sitting on it. How do these companies think they can get away with stuff like that without someone digging into the metadata?

3 comments

3 Comments

briancarter10d ago

Oh WOW, so they pre-recorded their fake tears before the actual crisis even happened.

allen.ivan6d ago

Laughing at the idea they had time to stage tears. Guess they figured customers would forget about the salmonella once they saw a sad CEO on screen. Really makes you wonder what other "emergency" footage they got sitting on a hard drive somewhere.

felixlee10d ago

I get what you're saying about them sitting on it and that being shady, but honestly I think the bigger issue is they actually filmed a crisis response ahead of time. That's just smart planning for a company that knows they have problems. Every big food brand has legal teams that prep statements for worst case scenarios. The metadata thing is just them trying to control the narrative once it hits, which is dumb but not really surprising.