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Can we talk about the time my coworker said the free shipping tweet would blow over?
Back in March my coworker Dave told me not to bother drafting a response to that candle company's free shipping tweet, because he said people forget in 48 hours. It turned into 12,000 quote tweets and a trending hashtag by day three, and their silence made the whole thing worse. So what is the rule now, do you answer fast even if the answer is bad, or do you wait for the noise to die?
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