Walked into the new Glow Bar in Austin and saw their apology note taped to the door

I was grabbing a coffee across the street and noticed a printed letter on the shop's glass. It was from the owner saying sorry for a TikTok ad that made fun of people who can't afford their $18 smoothies. They said the video was 'tone deaf' and got taken down, but the paper was already peeling off. Has anyone else seen a brand try to apologize in person like that after messing up online?

3 comments

3 Comments

aaronclark1mo agoMost Upvoted

Putting a note on the door feels like a half measure when the real problem was online. It shows they know they messed up but want to limit who sees the apology. That paper peeling off is a pretty good picture of how much effort went into fixing it.

jamesfox1mo ago

Saw a piece about how companies do this to avoid making a public post that could go viral.

paige861mo ago

Is it just me or does this feel like the same thing companies do when they quietly change a policy nobody asked for and hope nobody notices? lol. Like, they'll update their terms of service with some tiny note buried in a menu and act like that's the same as actually telling people. The paper peeling off is a perfect metaphor for it. You see it all the time now, businesses trying to control the conversation by making stuff hard to find or temporary. It's like they want credit for fixing things but don't actually want anyone to see the fix. Honestly it makes me trust them way less than if they just posted something awkward and honest online.