Vent: That viral apology from BrewWell that everyone loved? I'm not buying it.

So last week BrewWell posted that long apology about their fair trade sourcing (you know, after that exposé came out). Everyone in my feed was praising them for being so authentic, but I've been burned before. I saw them do a similar thing back in 2021 when they blamed a shipping partner for mold in their beans. Has anyone else noticed how these companies just recycle the same apology format every few years?

3 comments

3 Comments

nancybailey21d ago

I mean, I still remember when they claimed their cold brew was "accidentally vegan" then changed the recipe.

emery_young1316d ago

Nah, I actually respected the honesty of "accidentally vegan.

the_tara21d ago

Oh man, I gotta push back a little on that. I actually liked that they were upfront about it being "accidentally vegan" in the first place instead of pretending they planned it all along. They changed the recipe sure, but was it really that big of a deal compared to how some other companies completely switch up ingredients with zero heads up?