That week a whole brand got roasted over a typo

I watched a cereal company's apology video last Tuesday after they spelled their own name wrong on a limited box. The video got 2 million views in 12 hours because the guy reading the apology looked like he was about to cry. Has any other brand here survived a screw up that dumb or did they just make it worse?

2 comments

2 Comments

jenniferw828d ago

That video was insane, but I think you got the timeline mixed up. The cereal company's apology actually dropped on a Wednesday, not Tuesday. I saw it hit my feed around 10pm that night and it was already at 1.5 million views by morning. Still, watching the guy stammer through the apology was brutal branding. Did the company end up pulling those boxes from shelves or did they just ride out the joke?

blakem378d ago

Right? Totally blew up. I remember seeing it pop up in my feed about 11pm Wednesday night and by the time I woke up it was everywhere. Honestly though the exec looked like he was reading off a script for the first time, it was painful. And nah they tried to quietly ride it out, I checked my local store a week later and the boxes were still there, just hidden behind the healthier stuff.