That influencer who said 'just post daily and you'll grow' was dead wrong about everything

I followed this beauty guru with 200k followers on Instagram for like 6 months. She kept saying posting every single day was the only way to get your numbers up. So I did that for 3 months straight, posting at 9am like she said, using her hashtag strategy. My engagement actually dropped by 40% according to my insights. Turns out she was just repeating generic advice she heard from some marketing podcast. I finally talked to a friend who runs a small brand account and she told me quality over quantity matters way more. My best post ever was one I spent 4 hours on that I only posted once a week. Has anyone else fallen for this daily posting myth from big accounts that dont actually know what theyre talking about?

3 comments

3 Comments

morganhill8d ago

Honest question, is this really that deep or just a bad hashtag run?

mia7487d ago

Man, I gotta tell you about this time I bought a "vintage" jacket off a flea market app. It was supposed to be this rare 90s thing, but when it showed up it was just a regular old windbreaker with a Sharpie date written inside the collar. People get so worked up over labels and hashtags but sometimes it really is just a bad run. Makes you wonder if most of this stuff is even real, you know?

grayc276d ago

@mia748 nailed it with that flea market jacket comparison. A lot of these big accounts are just reselling worn out advice they heard somewhere else, same way that seller passed off a basic windbreaker as something special. How long did it take you to figure out the daily posting thing was tanking your own numbers?