That free brand monitoring tool I ignored for 6 months actually caught a fake apology post

I was super skeptical of Google Alerts because I thought it was just gonna spam me with nothing useful. But after that Whole Foods mislabeling thing last March, I set one up for my small candle shop and it caught a local blogger spreading a fake apology screenshot. It literally saved me from a whole PR mess I didn't even know was brewing. Has anyone else had luck with free tools for catching brand drama early?

3 comments

3 Comments

derek9942mo ago

Wait did you actually confront the blogger about it?

jamie_white2mo ago

and yeah i did actually. i sent her a dm just being like hey i saw that post and i was a little confused by it cause it felt like you were taking my words out of context. she was actually pretty cool about it though which surprised me. @derek994 i think she just kinda assumed i meant something different than what i actually said so once i clarified she said she'd update the post.

cora_scott771mo ago

Literally read a case study about a coffee shop that caught someone pretending to be a disgruntled employee on Twitter using free alerts, crazy how fast that stuff spreads. That blogger could've cost you serious business if she went viral with the fake apology before you even knew about it. Makes me wonder how many small shops ignore these tools and just get blindsided.

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