That free brand monitoring tool I ignored for 6 months actually caught a fake apology post

I was super skeptical of Google Alerts because I thought it was just gonna spam me with nothing useful. But after that Whole Foods mislabeling thing last March, I set one up for my small candle shop and it caught a local blogger spreading a fake apology screenshot. It literally saved me from a whole PR mess I didn't even know was brewing. Has anyone else had luck with free tools for catching brand drama early?

2 comments

2 Comments

derek9943d ago

Wait did you actually confront the blogger about it?

jamie_white2d ago

and yeah i did actually. i sent her a dm just being like hey i saw that post and i was a little confused by it cause it felt like you were taking my words out of context. she was actually pretty cool about it though which surprised me. @derek994 i think she just kinda assumed i meant something different than what i actually said so once i clarified she said she'd update the post.