That apology from the candle company last week was a masterclass in missing the point

I got into it with my sister about that Whole Mood candle recall. She thought the apology video was sincere because the founder looked sad. I told her look closer they blamed the supplier for the glass exploding and only offered store credit. She said well at least they said sorry. I reminded her they didn't say anything about changing their manufacturing process or paying for the guy who got burned. It hit me that most people just want a sad face on screen and they'll forgive anything. But I think if you run a business you gotta actually fix the problem not just film yourself crying about it. Has anyone else watched these brand apologies and felt like they were reading off a script with no real plan behind it?

3 comments

3 Comments

hugoh5519d ago

Did that guy even get his medical bills covered?

oliviagrant18d ago

@hugoh55 Right?! That's exactly what drove me crazy. I had a similar thing with a local bakery that sold me a cake with mold and they just offered a free cupcake next time. No refund, no apology about their storage, just a sad face on Instagram. It's like they think looking upset fixes everything, but it doesn't pay for the hospital trip or the ruined birthday.

kaiharris18d ago

Nah, a store credit after someone got burned is insulting. They should have paid his bills first, then fixed the glass issue. That apology was just damage control, not accountability.

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