Shoutout to the $79 online course that taught me how to write fake apology scripts

Anna Stone · 2026-10-21T21:15:03.576643+00:00

I paid $79 for a course called "Crisis Apology Blueprint" back in April, and it turned out to be 12 slides telling me to say sorry fast and blame a "process issue." Now I keep seeing big brands post the exact same recycled script and half of X forgives them while the other half digs up their old tweets. Should we be mad at the brands for copying this playbook, or at the course sellers for making it so easy?

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Shoutout to the $79 online course that taught me how to write fake apology scripts | Brand Drama Breakdown - SMM Buzz