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Serious question, did anyone see that coffee brand's apology video yesterday?
So I watched the whole thing. It was about their new 'sustainable' cups that turned out to be not recyclable at all. The CEO sat there for like five minutes, talking in circles. He said 'we hear you' maybe ten times. But he never gave a clear date for fixing it or a real refund plan. Just a lot of 'we're looking into solutions.' It felt so fake. I bought a box of those cups two weeks ago for $8.99. Now I'm stuck with them. How can a brand mess up this bad on a green promise and then give such a weak apology? What even makes a good apology video at this point?
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lauras835mo ago
Ugh, it's the same with everything now. They just want the good feeling of saying they did something green without doing the actual work. My local hardware store is full of paint cans with giant "eco" labels that mean nothing. It's all for show. A real apology needs a clear "we messed up" and a real plan, not just sad music and empty words.
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robinj295mo ago
Right? It's all just sad music and green labels. Feels like they think we're stupid.
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