PSA: I watched a brand's apology video get more hate than the original mess

This happened on Tuesday. A big snack company posted a video saying sorry for a bad ad, but the CEO was in a fancy office and looked mad. People in the comments said it felt fake and just for show. The video got 50,000 more angry replies in a single day. How can a big brand mess up the apology worse than the first mistake?

4 comments

4 Comments

jessica_ross387d ago

Honestly, I'm a bit torn. While the fancy office was a bad look, I wonder if we're all just piling on now. It was a poorly made apology video, not a major scandal. The original ad was the real problem.

rileyp498d ago

Yeah, @mila_flores8 nailed it with the bad vibes. What gets me is the fancy office choice. In my experience, a real apology feels like you're on our level, not in a tower. Do you think they just don't get how regular people see that stuff?

patriciareed7d ago

Ngl, sometimes the pile-on gets way bigger than the actual problem. The first ad was bad, but @mila_flores8 is right about the bad vibes making it worse. It's just a snack company, not a huge deal, but they keep showing they don't get it. Getting mad about an apology video feels like a lot when the real issue was the ad itself.

mila_flores88d ago

Ugh that's so rough lol. They really doubled down on the bad vibes instead of fixing it.