Pro tip: I replied to a brand's apology post with a screenshot of their own old ad

A big coffee chain posted a 'we hear you' note after a price hike. I dug up their ad from two years ago promising 'fair prices forever' and posted it in the comments. It got 5k likes in a day and the brand deleted their whole apology thread. I learned that people keep receipts, and brands really hope you forget. Anyone else got a good example of a brand getting caught like this?

3 comments

3 Comments

cooper.linda1mo ago

That's a classic move. It's like when a fast food place runs an ad about fresh ingredients, but then a worker posts a video of the frozen patties hitting the grill. You just know their PR team had a very bad day. Why do they even write "forever" if they don't mean it?

caleb_thomas8529d ago

Exactly, it's the corporate version of promising to call someone back and then ghosting them forever. They write "forever" because it sounds good in the moment, and they're betting you'll forget they said it by next quarter. Their PR team probably has a special folder just for cleaning up those "forever" promises after they change their minds. It's all just words until the next business plan makes them take it all back.

john_flores1mo ago

I get the "forever" thing, but sometimes plans just change, right?