20
My local coffee shop's 'apology' email after they messed up a big order just made people angrier
They sent a 500-word message full of corporate speak about 'operational excellence' instead of just saying sorry and offering a refund. Has anyone else seen a brand try to over-explain a simple mistake and make it worse?
3 comments
Log in to join the discussion
Log In3 Comments
miles721mo ago
Sometimes a real explanation beats a quick refund.
5
miam752mo ago
Remember my buddy's wedding cake disaster? The bakery sent a three page email about their "artisanal process" when the top tier was smashed. Just give people their money back.
4
pat_coleman2mo ago
Yeah, chargeback on the card is the move... they clearly won't fix it themselves.
-1