Just watched a brand's apology video backfire so hard they deleted it in 4 hours

There was this skincare company called GlowVibe that posted a weird apology on TikTok after a customer found a moldy batch. Instead of just saying sorry and fixing it, the CEO tried to joke about it and people went insane in the comments. They pulled the video after like 4 hours but the screenshots are everywhere now. Anyone else think brands need to stop trying to be funny in these apology clips?

3 comments

3 Comments

caleb26211d ago

Brands trying to be funny during a crisis is almost always a disaster. Just own the mistake, say what you'll do to fix it, and move on. Humor just makes people think you're not taking the problem seriously.

kim69311d ago

@caleb262 what kind of jokes did they try to pull?

ryan_gibson8411d ago

Man my buddy actually bought that GlowVibe stuff and found mold too. Their joke apology made him so mad he posted the screenshots all over Reddit.