Just realized those "viral" apology videos from brands are all following the same script

I was scrolling last night and saw three different brand apology posts back to back... a coffee chain, a clothing company, and a makeup brand. Each one said "we hear you" and "we're committed to doing better" but none of them actually explained what they were going to change. I compared one from a sneaker brand that had a specific plan with dollar amounts attached to fixing their supply chain issues... that one actually felt real. The others just felt like they copied the same template. Made me wonder if there's anyone out there tracking which brands actually follow through on those promises or if we're all just supposed to forget by next week. Has anyone seen a brand actually post a follow-up showing what they fixed after an apology went viral?

3 comments

3 Comments

lauras8312d agoTop Commenter

Do you remember that one time a fast food place posted a huge apology about their chicken sandwich being dry? Well, my friend Jenny actually went back there a month later on a dare. She said the sandwich was STILL exactly the same, just with a different box. The cashier even mumbled something about "corporate just wanted the bad press to go away." It was like the apology was for the internet and not for the actual food. Real shame because she really wanted to like them again.

the_parker11d ago

Man, that is just depressing but not surprising at all. I once went back to a burger chain that apologized for their fries being soggy and they literally just dumped the old fries in a bag and said "new recipe" on the wrapper. It felt like they were gaslighting me into thinking I was crazy. I get that PR is all about making bad press go away but it just makes me feel like a clown for giving them a second chance.

kelly_west7411d ago

Figured they'd at least change the recipe, not just the branding. Guess my standards are as dry as that sandwich.