Just caught a clip of that new soda brand's CEO on a podcast saying 'we don't really do focus groups'.

It was on the 'Business Brew' podcast last Thursday. He basically said they just trust their gut on flavors and marketing. That feels like a huge gamble to me, especially after their last ad got called out for being tone-deaf. How do you think a brand can skip customer feedback without walking into a PR disaster? Has any company actually made that work?

2 comments

2 Comments

maryt622d agoMost Upvoted

Ever think trusting your gut is just being lazy? I used to think it was bold, but after seeing so many brands mess up, it just seems like they don't want to hear they're wrong.

evan_burns952d ago

Yeah @maryt62, it's lazy when it's just an excuse to ignore real feedback. A good gut check should come after you've actually listened to people, not before.