I thought the whole 'AI writing a brand apology' thing was just a joke until I saw it happen

For months, people online were joking about brands using ChatGPT to write their apology statements. I figured it was just a meme, that no real PR team would be that lazy. Then last week, a local brewery in my city got called out for a weird, tone-deaf tweet. Their apology post that followed was a 300-word mess that used phrases like 'we endeavor to facilitate a more comprehensive understanding' and 'we acknowledge the dynamic sentiment.' It read like a robot trying to sound human. I checked it with a basic AI detector tool, and it came back 94% likely to be AI-generated. That convinced me. They didn't even bother to have a real person write it. Has anyone else seen an apology so obviously written by AI that it made the whole situation worse?

2 comments

2 Comments

josephbutler7d ago

Our small cafe's handwritten apology note last month actually got us more customers.

the_tara7d ago

What was the original tweet from the brewery that caused the problem? I feel like the bad AI apology is one thing, but sometimes the original mess is so wild that any response would fail.