I finally saw a brand's apology video that actually felt real, not like a PR script.

Compared 'FreshBrew's' stiff, lawyer-approved statement last month to 'TrailMix's' raw, 2-minute Instagram Live apology yesterday where the CEO just said 'we messed up, here's exactly what we're fixing'. Anyone else think the live, unpolished approach works way better now?

3 comments

3 Comments

the_holly1mo ago

That raw, 2-minute live apology is the only kind I trust anymore. Reminds me of when that gaming company's dev just streamed himself fixing the bug everyone was mad about. No talk, just action. Felt way more real.

-1

riley_taylor1mo ago

Ever thought scripted apologies were fine? Seeing someone just fix the problem live like that really changed my mind.

lilykelly1mo ago

Yeah totally. Read an article about a restaurant chain that messed up big time. They didn't put out some press release. The owner just went on local news and showed the new safety steps they were doing that same day. No fancy words, just showed the fix. That stuff sticks with you way more than some written statement. Makes it feel like they actually care, not just checking a box.