Can we talk about that beauty brand apology that everyone thinks was amazing?

Everyone keeps praising GlowFix for their apology after the shade range fail last month, but I think they missed the whole point. They posted a 2-minute video saying sorry and promised 12 new shades, but they never actually said why they only launched with 6 in the first place. It took them 18 days to even respond to the backlash, and that video felt like a script their PR team wrote in an hour. If they really cared, they would have explained the supply issue or admitted to a bad decision instead of just waving a promise. Am I the only one who noticed the timeline doesn't add up there?

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sage_ramirez4220m ago

Oh wait hold on, I actually saw that video and I gotta jump in here. They definitely DID explain the supply issue though, like right at the 1:15 mark the CEO says their factory couldn't handle the pigment demand for darker shades so they rushed the launch. The timeline thing is real but you're off about them not saying why. It was buried in the middle of that long corporate talk and easy to miss. But yeah, 18 days is way too long no matter how you slice it.