Apology video whiplash: hated the brand, then the CEO nailed the fix

I was ready to roast this skincare company after their influencer trip went sideways and they posted that weird 40 second non-apology. Then their CEO came back 3 days later with a real breakdown of what happened, gave refunds to everyone who bought the collab, and even shared the actual contract clauses they were changing. I went from writing a snarky thread to genuinely impressed by Tuesday night. It made me wonder if we're too quick to demand perfection on the first try. Has anyone else flipped from hater to defender because a brand handled the follow-up better than the initial mess?

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