Loading…
5
Why does nobody talk about what happens to a video after it hits 1 million views? I tracked one for 90 days and the drop was brutal
I run a small food page and posted a 40 second clip last July that got 2.1 million views in nine days. I decided to write down the numbers every single day in a notebook, mostly because I could not believe what was happening to my other posts. For the first two weeks the account grew by about 9,000 followers a day, then at day 15 it fell to around 400 a day, and by day 60 I was losing 30 to 50 followers a day. The strange part is my older videos kept getting pushed during that same window, so the platform was not punishing me, it was just moving the traffic somewhere else. I also saw that the video kept a steady 2% save rate the whole time, which means real people still found it useful even when the feed stopped showing it. What shocked me most was how fast my next upload got buried. Same style, same length, posted eight days after the big one, and it got 12,000 views total. Has anyone else kept a daily log like this and seen the same cliff around week three, or did yours hold longer?
1 comments
Log in to join the discussion
Log In1 Comment
derek65620d ago
I remember reading a blog post from some guy who tracked his viral video for six months and he saw the same thing, a big drop right around day 14 to 21, then it leveled off into this slow trickle that never fully stopped. He said the saves and shares kept it alive way longer than the views did, which matches what you saw with that 2% save rate holding steady. The buried next upload part is the real killer though, feels like the app wants you to ride the wave and then it just moves on to someone else.
2