The 3AM live sale that made me rethink my whole posting schedule

I stumbled onto a small home goods brand doing a live sale at 3AM last Tuesday. They had maybe 40 people watching but sold 200 units of a candle warmer in 20 minutes. I looked up the data later and found live shopping spikes at weird off hours because night shift workers and insomniacs actually buy more when there's less competition. It made me question why everyone still chases the 7PM sweet spot. Has anyone else tried posting or going live at a random time and seen better numbers?

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1 Comment

caleb_ross1219d ago

Read some marketing study saying night owls convert way better lmao.