Honestly, it drives me nuts when companies do that. Tbh, it always comes off as so fake and try-hard. I saw this one ad where a brand used a meme from months ago and it was just sad. They don't get the culture or why people care about the trend. It makes me not want to buy their stuff because it feels like a cheap trick. Ngl, I wish they'd just stick to what they're good at instead of chasing clout.
Wasn't it worse when they used no memes at all? I used to think any attempt was fine, but @morgan.logan is right, it just feels desperate now. Totally get the cringe.