I finally figured out why my video of a squirrel stealing a donut got 12 views while a blurry cat clip got 2 million.

I spent a whole afternoon filming and editing that squirrel, but the cat video was a raw, shaky 8-second clip my cousin sent from her phone that perfectly captured a weird, relatable moment of chaos.

3 comments

3 Comments

samjohnson3mo ago

Authenticity beats production value every time (sadly).

sandrajackson3mo ago

Sometimes you need both to really connect with people.

daniel_lane303mo ago

Forget authenticity, it's just luck.