Hot take: that "day in the life" video from a Boise coffee shop only blew up because the barista dropped a tray at 0:47
I've seen this fight twice now in creator groups: some say the viral moment in a 3 minute clip is pure luck, others swear it's the 40 seconds of real mess before it that keeps people watching past the hook. Which side are you on, does the accident carry the video or the setup before it?
Ugh, I feel this so hard, I've watched that same argument play out in three different groups this week and it always gets heated. Honestly I'm with the folks saying the 40 seconds before is what does it, the drop is just the payoff.