Thought posting at 2pm on a Tuesday was dead time, but my reel hit 12k views in 4 hours

I used to stick to the 6pm to 9pm window like clockwork because every guide said that was prime time, but testing a random 2pm slot last Tuesday got triple the engagement of my usual posts so I am rethinking everything now has anyone else had luck posting outside the standard hours?

2 comments

2 Comments

the_robin29d ago

Are you sure it was the time and not just the algorithm finally catching up with a video that was better than your usual stuff? I've had posts that flopped at 8pm do big numbers at 3am the next day, it's really more about the content's first hour performance than the actual clock. I lost a lot of sleep chasing these "magic hours" and the only thing that changed for me was my posting schedule, not my engagement rate.

jamesm4829d ago

So you're saying the first hour is what really makes or breaks it, not the time you hit post? How do you even gauge that when you're sleeping or away from your phone half the day?