S
29

Realized I was posting at 2pm every day for 8 months straight

I checked my analytics last week and saw my engagement was dead because my audience was mostly night owls, so I switched to 9pm and my reach jumped 40% in 3 days, has anyone else found a weird time slot that actually works better than the typical advice?
2 comments

Log in to join the discussion

Log In
2 Comments
nathanj56
nathanj5617d ago
Man I read this study once that said most people check social media right before bed. Like 10pm to midnight is prime time. Made me rethink everything. I started posting at 11pm on weekdays and my late night crowd doubled. The typical advice about posting at noon or 2pm is just for businesses that sell to people during work hours. Different audiences are on completely different schedules.
8
thomas.parker
Wait, wasn't the advice always to post at 9pm for night owls?
2