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PSA: I chose short-form video over long-form blog posts for 90 days and my reach tanked
I figured Instagram Reels would be the fast track to new followers, so I swapped my detailed weekly blog for 15-second clips. After 3 months of being ignored by the algorithm, I'm back to writing and my engagement tripled. Has anyone else seen the hype for one format not actually pay off?
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jamie_white15d agoMost Upvoted
@dakotawood I feel your pain. I actually read a marketing study that said short-form video works best for brand awareness, not for building a loyal following, so you and I probably got burned by chasing the wrong metric.
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christopher_wells47d ago
That study makes a lot of sense honestly @jamie_white. Short clips get people in the door but they don't stick around to actually get to know you.
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