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My old boss swore posting at 6am was the only way to beat the algorithm

Honestly, I followed that advice for like 4 months and my Instagram posts barely got 50 likes each. Then I tried posting at 9pm on a Thursday after a friend in Austin said she had better luck. That single time switch doubled my reach overnight and now I only post late evening. Has anyone else been given bad timing advice by someone who seemed like they knew what they were talking about?
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3 Comments
dylanmurray
doubled my reach overnight" yeah that 6am advice is a total myth, you just changed my whole view on this.
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riley_schmidt
dang that's wild but honestly makes sense. i stopped posting at 6am and just started posting when i actually had something worth saying and my engagement got way better too. starting to think the algorithm just cares about timing less than people say.
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morgan.logan
What if the algorithm just liked your specific time zone better?
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