My Instagram Reels strategy flatlined for 3 months straight. I think focusing on trending audio is a dead end now, but my friend says it's still the only way. What's your take?

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My buddy's reels blew up when he started filming his dog's weird habits. What's your niche?

Filming his dog's weird habits" is the whole strategy? That's wild. My dog just sleeps and eats. Can't imagine getting views from that.