My cousin swore posting at 3 AM was the key to going viral on TikTok.

He said the algorithm was 'sleeping' and new content would get a boost, so I set an alarm for a month straight. My views actually dropped by half compared to my usual 7 PM posts, and I was just tired all the time. Has anyone else tested a weird timing tip that totally backfired?

3 comments

3 Comments

annas876d ago

Yeah that 3 AM thing sounds like a myth. I tried posting at lunchtime because someone said that's when people are scrolling, but my engagement was awful. My regular 9 PM posts do way better for some reason.

adams.spencer6d ago

What time zone was he even talking about?

kaid591d ago

Honestly, the "best time" is just whenever your actual audience is online.